Champs Fever was the 2024 iteration of Grace Kennedy Money Service’s annual Champs promotion, and our second year working on this campaign. Here’s a quick look at what we did…

We were able to use the talent from the brand photoshoot we did months before and incorporate it into the campaign design.

The custom music bed and jingle blazed radio airwaves and digital advertising spaces throughout the campaign.

The promotion ran from February 3 to March 29, 2024.